Research Tells Us...
Internet use is doubling every 100 days, and over 98% of all travelers are now estimated to be using the Internet for some portion of their travel decisions. Traditional media (such as TV, radio, magazines, newspaper,
outdoor, direct mail, collateral) has a huge waste factor, and is terribly inefficient for resorts.
Forrester Research Group
"As an example of the issue facing sites today, one in five US online travelers avoids destinations because a Web site's content doesn't make them feel comfortable; 26% cite the same problem with hotel Web sites."
Forrester Research Group
What Web Video Means for You
"A video will have an almost infinite shelf life (unless your
property has been renovated, in which case an update can be almost
immediately produced)"
Statistical Research
Comparison of Media Recall (Impact) Levels:
Newspaper 2%
Magazine 4%
Radio 7%
TV 10%
Internet Text 10% (as impactful as TV)
Internet Banners 12% (20% more impactful than TV)
Internet Audio 30% (300% more impactful than TV)
Internet Video 60% (600% more impactful than TV)
Sight, Sound and Motion is 10X as impactful as print or animated slide shows!
-Resort View
How to Get Started
Define Your Objective – ie, educating travelers about your product; highlighting premium services; these are decisions about content, format, positioning and point of view.
Pick the right partners – Don’t try to take video production in-house.
Position video online where it will be the most effective – usually this means at the top of the decision chain, with supporting video and media below.
-Forrester Research Group
Why Resort Video International ?
· Experience – We are world leaders in internet video
· Knowledge – We specialize in the hospitality/luxury real estate sectors
· Efficiency - We are a small crew (2 people); easy to travel and move; low impact on location
· Cost – We create fully produced video – Hollywood quality at a fraction of the cost
· Creativity – We have produced from the US to Mexico to Africa. Each job is a unique challenge and we strive to capture it’s individual personality
· Satisfaction – we won’t quit until YOU are happy!
Video Production Exclusively for Resorts and Luxury Real Estate Developments
We at Resort Video are at the leading edge of the development of internet video models. We apply the latest research, technology and out of the box thinking to all elements of our production: writing, camera technique and production, editing, etc. Research shows that “clicks” increase 800% for websites with video.
If you haven’t done so, please visit our website at http://www.highcountrystudios.com/.
Resort Video International produces in High Definition at 108060i, 60p, 30i, 30p, 24p.
We use the new Sony EX-1 Cine Alta XDCAM, as well as the Z1U and A1U HDV cameras.
We have all of the gear – Jib, Steady cam, CineSaddles, lights and audio- to capture clips that are truly exciting to watch.
We don’t just produce videos, but rather Internet movies with multilayered video, effects, music and sound effects.
We are experts at Flash compressions and posting web videos and will work directly with your web designer. Tell us your vision, your needs, your demographics, and your passion, and let us create the perfect piece for you.
